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Jim Penman
Jim Penman started Jims Mowing in Melbourne, Australia in 1982
whilst studying for a doctorate in history. From a modest beginning,
initially starting with the idea of making a few dollars
by mowing other peoples lawns, Jims has grown into the worlds
largest lawn mowing franchise.
A commitment to customer service and excellence saw this business grow
at a rapid rate with more customers than one person could effectively
manage, leading Jim to commence franchising in 1989.
The Jims Mowing system proved successful enough to be duplicated
across many other industries, with the Group establishing Jims
divisions for all manner of household and business services between
1994 and the present day. |
Need for Franchisors
As the number of Franchisees grew, steps needed to be taken to ensure
in the field quality control. Accordingly, regions were offered
for sale to the most experienced Franchisees, including several whom later
moved interstate, and even internationally. Purchasers of these regions
became Regional Franchisors (Master Franchisors) who took
over responsibility for providing local attention to Franchisees; thereby
ensuring company standards were effectively maintained. Today, Franchisors
are in place across all divisions and continue be a driving force in the
prosperity of the group.
Rapid Growth
Growth has been fast for the Group even in times where the rest of the
business community has slowed. For example, Jims experienced a
rise in Franchisee numbers during the last Australian recession, due
to more recently unemployed people looking for a new income.
In 2008, Jims has over 2,700 Franchisees stretching across all
States and territories of Australia and New Zealand, and parts of Canada and the U.K. |
Jims Trees was launched in 1997
Jims Trees was launched as an extension to the Mowing division.
Craig Parke was a Mowing Franchisee who found himself doing more and
more Tree work. He approached Jim and agreed to develop the Jims Trees
division.
Many of the initial Franchisees were ex Mowing Franchisees who attended
the initial training course and sold their Mowing business. Work was
easily found for the Franchisees, and dedicated Franchises were sold,
including stand alone Stump Grinding Franchises. Jims Trees then began
attracting current contractors wanting to expand their business.
Today, both experienced operators and industry newcomers are welcome
to join Jims Trees.
Jim's Trees are dedicated to servicing the arboricultural needs of
the community, with trained and professional franchisees. Wherever possible, we belong to the local
Tree contractors association, in order to remain up to date with industry developments.
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